Question: Long tail Information richness Personalization Information reach Mass customization Match each of the options above to the items below. Refers to the depth and breadth

Long tail Information richness Personalization Information reach Mass customization
Match each of the options above to the items below.
Refers to the depth and breadth of details contained in a piece of textual, graphic, audio, or video information
No answer
Measures the number of people a firm can communicate with all over the world
No answer
The ability of an organization to tailor its products or services to the customers specifications
No answer
Occurs when a company knows enough about a customers likes and dislikes that it can fashion offers more likely to appeal to that person
No answer
Refers to the tail of a typical sales cycle

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