Question: Look at these two maps. Pizza map was created by asking consumers. Retail Store map was created by managers based on their own judgements. Which
Look at these two maps. Pizza map was created by asking consumers. Retail Store map was created by managers based on their own judgements. Which map is a perceptual and which is a positioning map?
Group of answer choices
Both Maps are Perceptual, neither is Positioning
Both Maps are Positioning, neither is Perceptual
The Pizza Map is Positioning, Retail Store map is Perceptual
The Pizza Map is Perceptual, Retail Store map is Positioning
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