Looking at just profits can be problematic for a few reasons discussed in class. Which of the following metrics are often used as proxies for firm performance focused on cash flows? (Choose all that apply.) EBIT Net Profit Free Cash Flow EBITDA EBIAT Gross Margin Change in Market Capital Operating Cash Flow Select all of the following that will have a negative effect on the firm's cash flows? (Assume other variables remain constant, no change in revenues, etc.) Increase in Accounts Payable Increase in Working Capital Decrease in Accounts Receivable Increase in Accounts Receivable Decrease in Inventory U Increase in Inventory Decrease in Accounts Payable Though profitability may have been comparable, Amazon has really outperformed Netflix when it came to operating cash flows during 2007-2017 True O False The conservatism principle suggests that firms tend to underestimate the value of their assets and overestimate the value of their liabilities. True O False