Looking at your own purchase behavior, what is your attitude towards private labels? Are you more likely to purchase them over national brands or less likely? Does this depend on the product category, say, high-involvement vs low-involvement products? Does this depend on the retailer who owns that private label, say, Costco vs. Walmart? Share your thoughts about these questions.

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My attitude towards private labels I am more likely to purchase private labels over national brands especially when the product is a lowinvolvement on... View the full answer