What are perceptual maps and how are they used in positioning brands within the same product category?

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What are perceptual maps and how are they used in positioning brands within the same product category? Illustrate your answer with the chapter’s discussion of eye drops and toothpaste.

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 08:34 AM

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What are perceptual maps and how are they used in positioning brands within the same product category?

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Perceptual mapping is constructing a maplike diagram representing consumers perceptions of compet...View the full answer

Consumer Behavior

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