Question: Looking forward the next five calendar years, explain what are the top 3 trends that will most impact (positively or negatively) Procter & Gamble. Some

  1. Looking forward the next five calendar years, explain what are the top 3 trends that will most impact (positively or negatively) Procter & Gamble. Some trends may include:
    1. Aging
    2. Adolescent and children having a more active role in a purchasing decision
    3. Customer demand for more differentiated products
    4. Convenience
    5. Authenticity
    6. Personalization
    7. Privacy and Security
    8. Personal Well-being
    9. Rapid technological change
    10. Others

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