Question: L'Oreal: Global brand, Local knowledge 1. Case summary What is the brand/business? What is their marketing (product) offering? Who is the customer (target market must

L'Oreal: Global brand, Local knowledge

1. Case summary

What is the brand/business?

What is their marketing (product) offering?

Who is the customer (target market must be defined)?

What do customers want or appreciate?

How is the competition in the category?

What is the problem(s) at hand?

2. Case Analysis

What are the business practices (including business model)?

Why and how these business practices have led to these problem(s) or success? Are they or are they not based on any marketing concept/theory? Discuss.

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