Lorenzo is heading up a work tasked with developing a product to appeal primarily to Hispanic consumers. In order to offer the greatest competitive advantage to his organization and its product, he should select a team that includes

Select one:

a. a significant number of Hispanics, but also members of other groups who might offer fresh perspectives.

b. Hispanics only, because they know the market and do not really need the contributions of outsiders.

c. as diverse a group as possible, because the product and its company are part of a multicultural world.

d. only members of minority groups, because they understand what it means to be marginalized in society.

e. a randomly selected group from within the company, so as to emphasize the fact that ethnicity does not matter.