Question: Louis Vuitton Case Study 1. How has LVMH been performing? How does its performance compare to that of its competitors? (use the data from the

Louis Vuitton Case Study

1. How has LVMH been performing? How does its performance compare to that of its competitors? (use the data from the case; no need to find more recent financial data) (15 points)

2. What type of diversification is LVMH pursuing (dominant business, related (constrained, linked), unrelated)? Do you think it is a good corporate-level strategy? Why? (15 points)

3. Develop a Porters five forces analysis of the luxury leather and fashion industry. Why LV has been so successful in this industry? (20 points)

4. Based on the case, what are the challenges facing LV? (20 points)

5. What are the options available to LV? As a senior manager at LV, what option would you recommend? (30 points)

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