Question: Lovelock and Yip present a seminal work in Developing Global Strategies for Service Businesses. Published in 1996. Not only should we take a look at

Lovelock and Yip present a seminal work in "Developing Global Strategies for Service Businesses." Published in 1996. Not only should we take a look at if this strategy actually applies today, but identify companies that are actually deploying this strategy as part of the international marketing.

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