Question: Lovelock and Yip present a seminal work in Developing Global Strategies for Service Businesses. Does this article have apply to todays world? https://lopes.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=9603290327&loginpage=Login.asp&site=ehost-live&scope=site

Lovelock and Yip present a seminal work in Developing Global Strategies for Service Businesses. Does this article have apply to todays world?

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