Low Battery Your Mac will sleep soon unless plugged into a power outlet. Close team exercise HOME AWAY FROM HOME Although he's been a farmer most of his life, Oliver Douglas is ready to retire and believes the best use of his property is to develop it. Green Hills College, a rapidly growing private col- lege, is right next door. In fact, they share a property line. Many of their students live on campus in dorms, but their growing enrollment has pushed a large percentage of the students off campus. Oliver has made contacts in the county zoning office and has been assured that they are willing to rezone his prop- erty for student housing given the importance of the college to the local economy. Oliver has done his research and has realized that he has several options. He can build dorm-style housing, apartments, townhouses, or even detached homes for students He does know that he wants to keep the property and manage the housing himself, at least for his lifetime, rather than give the land to the college. He may leave the property to the college in his will, but he will decide that later. Team Activity 11-16. As a group, describe the characteristics, wants, and needs of the target market. 11-17. In addition to students, who else will have an influence on housing decisions? 11-18. Assign one team member to each of the four housing options: dorm-style housing apartments, townhouses, and detached homes. Have each group member identify the pros and cons of the type of housing they have been assigned. 11-19. Have each group member share the advantages and dis- advantages of the option they have been assigned. 11-20. Considering all the options, which housing option do you think makes the most sense? Come to a group consensus and describe your reasoning 11-21. Address each element of the marketing mix and describe low it will appeal to the target market