Low Debt, a student loan company, is developing its key messages to its target market college and university students. These key messages explain the services it provides helping students refinance their loans by helping them find money for school. Low Debt has more than 30 years of experience helping students. What is the role these key messages fulfill for students? They resonate enough to grab the students' attention and interest They obscure a company's differentiation and value making it blend in with its competitors. They express multiple ideas in a variety of ways to fill the students' minds with complexity. The Burger House chain wants to introduce a new low-calorie menu across its chain and the marketing team has ruled out using reminder or persuasive advertising. Which primary advertising objective did The Burger House chain decide was the best approach to position its advertising efforts? It will use comparative abstraction which highlights the qualities of a new product or service in comparison to other products or services It will use informative which creates awareness of a brand, service, or product through educating potential customers about attributes and benefits of the new offering. It will use mindfulness which creates a raised awareness of the social responsibility of a company or using a product or service. A Halloween costume store sets its advertising media plan to target a large market. Its advertising needs to be seasonally flexible, use a flighting approach, and broadcast its marketing message to a mass market without being expensive. The costume store's plan calls for addressing the advertising in multiple ways such as hanging flyers, paying for billboard signs around town, and placing flyers on car windshields. Which type of media matches the company's media plan goals the best? newspaper ads display ads magazine ads PETITE Heather cracked the screen of her old mobile phone a few months ago. She could still read the screen and conduct calls and read emails, but as the months have gone by the touch capability is becoming erratic. One weekend she decides it's time to go visit the local big box electronics store to be able to see the variety of new phones available. She hasn't looked for a new phone for four or five years, so she wants to get a good feel for the options, sizes, and prices available now. When Heather is in the electronics store Karina, the salesperson, asks Heather if she can help her. Noticing that Heather is looking! at the mobile phone aisle, what should Karina's next step be? provide the consumer with solutions and resolve the consumers needs work at closing a sale with the consumer with the top end mobile phones build a relationship with the consumer and discover what the consumers' needs are Munchery provides an alternative to standard food delivery with its high- quality meals created by talented chefs. As the company grew, it discovered the need for a robust system to capture new and repeat customer information. That system helped the company identify customers' food needs and wants.. After implementing a CRM system, Munchery discovered that not only did the system provide management and relationship-building capabilities, but it also met a third overall business goal. What was that third CRM system goal? O created intricate and complex processes and business functions for the company to implement decreased costs for sales, account management, and marketing: increased productivity maintained productivity and kept costs for sales, account management, and marketing steady The marketing team for an audio equipment company pulled information out of their CRM system and identified the target segment of professional audio studios and sound engineers to receive the company's social media and email campaign that showed its latest high-end mixing board product. The campaign ran for a week and the marketing team then needed to see how effective the various tools had been, who seemed interested, and other data to identify potential customers for this product. Identify all of the ways the CRM system can assist the marketing team with their campaign effectiveness report. The CRM system makes it possible to measure the effectiveness of multichannel campaigns such as email, social media, telephone, direct mail, and search. The CRM system reports overall campaign metrics like lead generation.clicks. likes, revenue and deals closed. The CRM system makes it possible to monitor in great detail responses, clicks. and participation in calls to action Low Debt, a student loan company, is developing its key messages to its target market college and university students. These key messages explain the services it provides helping students refinance their loans by helping them find money for school. Low Debt has more than 30 years of experience helping students. What is the role these key messages fulfill for students? They resonate enough to grab the students' attention and interest. They obscure a company's differentiation and value making it blend in with its competitors. They express multiple ideas in a variety of ways to fill the students' minds with complexity. The Burger House chain wants to introduce a new low-calorie menu across its chain and the marketing team has ruled out using reminder or persuasive advertising. Which primary advertising objective did The Burger House chain decide was the best approach to position its advertising efforts? It will use comparative abstraction which highlights the qualities of a new product or service in comparison to other products or services It will use informative which creates awareness of a brand, service, or product through educating potential customers about attributes and benefits of the new offering. It will use mindfulness which creates a raised awareness of the social responsibility of a company or using a product or service A Halloween costume store sets its advertising media plan to target a large market. Its advertising needs to be seasonally flexible, use a flighting approach, and broadcast its marketing message to a mass market without being expensive. The costume store's plan calls for addressing the advertising in multiple ways such as hanging flyers, paying for billboard signs around town, and placing flyers on car windshields. Which type of media matches the company's media plan goals the best? O newspaper ads display ads magazine ads