Question: Low involvement products generally use the _ _ _ _ _ _ route to persuasion of the two routes to persuasion discussed in the ELM

Low involvement products generally use the ______ route to persuasion of the two routes to persuasion discussed in the ELM (Elaboration Likelihood Model). This was explained in the Shrum article and discussed in class.
Group of answer choices
central
peripheral
personal
interpersonal

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