Question: Low Tech Segment Analysis Low Tech Statistics Total Industry Unit Demand 5 , 0 4 0 Actual Industry Unit Sales 5 , 0 4 0

Low Tech Segment Analysis
Low Tech Statistics
Total Industry Unit Demand 5,040
Actual Industry Unit Sales 5,040
Segment % of Total Industry 70.0%
Next Year's Segment Growth Rate 10.0%
* The above growth and demand figures are for example only. Your industry growth rates and demand may differ, but the process to calculate next years total segment demand is identical.
For example, in the Low Tech segment analysis, Total Demand is 5040 and next years growth rate is 10.0%.
Next years demand is calculated as follows (see Total Segment Demand table).
Total Segment Demand
Total demand 5040
+
Growth (Total Demand x 10.0%)504
Total Segment Demand next year (rounded to nearest whole number)5544
Industry Demand Activity
For your purposes, complete the form with the "average" scenario. Assume the Round 1 growth rates will continue into the future unchanged. This will give you some idea for potential market size. If you have time, try a worst case and best case scenario for Rounds 2 through 8. For worst case, assume, say, half the growth rate. For best case assume, say, 1.5 times the growth rate.
Use the information in the FastTrack to calculate the Round 1 demand for each of the segments. Once you have successfully entered the correct demand for Rounds 0 and 1, then the rest of the table will fill automatically.
Incomplete
Low Tech
Rnd Demand Rate (%)
0
1
2
3
4
5
6
7
8
High Tech
Rnd Demand Rate (%)
0
1
2
3
4
5
6
7
8

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