Question: (High-Tech Statistics): Follow the steps explained in class and calculate the sales forecast for product Core in the High-Tech segment for the next round, (round

(High-Tech Statistics): Follow the steps explained in class and

calculate the sales forecast for product Core in the High-Tech segment for the next

round, (round 5, year 2026); work with the best-case and worst-case scenarios

(High-Tech Statistics): Follow the steps

High Tech Statistics Total Industry Unit Demand 4479 Actual Industry Unit Sales 14479 Segment of Total Industry 137.8% Next Year's Segment Growth Rate 120.0% High Tech Customer Buying Criteria Expectations Importance 1. Ideal Position Pimn 10.2 Size 9.8 33% 2. Age Ideal Age=0.0 29% 3. Price $25.00 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Perceptual map (at end of this year) 20 Accessibility F130959 High Tech Andrews Baldwin Chester Digby Ere Fems Actual vs Potential Market Share 2025 F130999 High Tech 18 16 20% 14 12 al . Size 10 10% 5% Market Share 14% 14% 14% 13% 10.0 6 8 10 12 14 16 18 20 Actual Potential Performance Top Products in High Tech Segment Units Cust Cust Sold to Revision Stock Pfm Size List Age Promo Aware- Sales Access Sep Date Out Coord Coord Price MTBF Dec 31 Budget ness Budget Ibility 630 6/25/2025 102 98 $43.00 20000 0.88 $2.350 97% 5500 83% 626 8/23 2025 10.4 $45.00 22000 0.85 $2.000 92% $3.000 83% 623 6:20 2025 102 98 $41.90 21000 1.25 $1.830 100% 50 86% 596 6/30/2025 102 98 $45.00 21500 122 $1.500 87% $2.500 92% 4/30/2025 102 98 544.50 21000 0.67 $2.000 70% $0 86% 297 3/16/2025 YES 102 9.8 $45.00 20000 0.79 $2,000 70% SO 83% 278 6/22/2025 7.7 120 $35.00 21000 1.88 $1,400 100% $3.000 83% 233 578/2024 YES 7.7 11.7 $34.00 21000 3.38 52 000 100% $3.000 75% 205 5/5/2024 YES 7.7 120 53300 20000 283 $1.500 85% $2.500 92% 186 6/5/2024 YES 126 $35.00 17500 1.56 $2.000 87% $1,500 56% 174 3/25 2024 13.3 $31.50 21000 3.62 51400 100% $2,000 83% 157 3/2/2023 68 13.1 533 50 21000 4.14 $1,385 100% $9.000 86% Name E90 BSCT Core Dixie Coda ESS Baker Able Daze Fruit Eat 9% 404 Dec Cust Survey 43 47 44 42 40 35 21 13 14 11 9 9 7% 6% 5% 5% 4% 4% 74 Cake High Tech Statistics Total Industry Unit Demand 4479 Actual Industry Unit Sales 14479 Segment of Total Industry 137.8% Next Year's Segment Growth Rate 120.0% High Tech Customer Buying Criteria Expectations Importance 1. Ideal Position Pimn 10.2 Size 9.8 33% 2. Age Ideal Age=0.0 29% 3. Price $25.00 45.00 25% 4. Reliability MTBF 17000-23000 13% Perceptual Map for High Tech Perceptual map (at end of this year) 20 Accessibility F130959 High Tech Andrews Baldwin Chester Digby Ere Fems Actual vs Potential Market Share 2025 F130999 High Tech 18 16 20% 14 12 al . Size 10 10% 5% Market Share 14% 14% 14% 13% 10.0 6 8 10 12 14 16 18 20 Actual Potential Performance Top Products in High Tech Segment Units Cust Cust Sold to Revision Stock Pfm Size List Age Promo Aware- Sales Access Sep Date Out Coord Coord Price MTBF Dec 31 Budget ness Budget Ibility 630 6/25/2025 102 98 $43.00 20000 0.88 $2.350 97% 5500 83% 626 8/23 2025 10.4 $45.00 22000 0.85 $2.000 92% $3.000 83% 623 6:20 2025 102 98 $41.90 21000 1.25 $1.830 100% 50 86% 596 6/30/2025 102 98 $45.00 21500 122 $1.500 87% $2.500 92% 4/30/2025 102 98 544.50 21000 0.67 $2.000 70% $0 86% 297 3/16/2025 YES 102 9.8 $45.00 20000 0.79 $2,000 70% SO 83% 278 6/22/2025 7.7 120 $35.00 21000 1.88 $1,400 100% $3.000 83% 233 578/2024 YES 7.7 11.7 $34.00 21000 3.38 52 000 100% $3.000 75% 205 5/5/2024 YES 7.7 120 53300 20000 283 $1.500 85% $2.500 92% 186 6/5/2024 YES 126 $35.00 17500 1.56 $2.000 87% $1,500 56% 174 3/25 2024 13.3 $31.50 21000 3.62 51400 100% $2,000 83% 157 3/2/2023 68 13.1 533 50 21000 4.14 $1,385 100% $9.000 86% Name E90 BSCT Core Dixie Coda ESS Baker Able Daze Fruit Eat 9% 404 Dec Cust Survey 43 47 44 42 40 35 21 13 14 11 9 9 7% 6% 5% 5% 4% 4% 74 Cake

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