lowering input costs Question 30 3 pts Whether a broad differentiation strategy ends up enhancing a company's profitability depends mainly on whether most buyers have similar needs and use the product in the same ways. buyer switching costs are low and customer loyalty to any one brand is low. many buyers view the product's differentiating features as having value. most buyers accept the customer value proposition as unique and the product can produce sufficient unit sales to cover the costs of achieving the differentiation