Question: Loyalty programs are a sales promotion tool used to Multiple Choice 9 : 4 2 minimize brand - switching behavior and incentivize recommendation. maximize the
Loyalty programs are a sales promotion tool used to
Multiple Choice
:
minimize brandswitching behavior and incentivize recommendation.
maximize the consumer's attention and provide storage.
encourage and reward repeat purchases.
generate store traffic and bulk purchasing.
increase trial and retaliate against competitors' actions.
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