Question: Loyalty programs are more the norm than the exception. Once all competitors offer similar schemes, all that happens is that marketing costs have risen in

Loyalty programs are more the norm than the exception. Once all competitors offer similar schemes, all that happens is that marketing costs have risen in that industry. Argue far or against the proposition that loyalty programs are effective customer retention strategies. And how are companies differentiating their loyalty programs today compared to when loyalty programs were first introduce?

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The effectiveness of loyalty programs as customer retention strategies is a contentious topicwith valid arguments on both sides Against the Proposition Commoditization As you mentioned when competitor... View full answer

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