LSCM Strategy Example - Coca Cola Vending Coca-Cola TH The "old" way The "new" way We are all familiar with the soft drink dispensers that have been in most fast-food restaurants for several years. The picture to the right of the traditional dispenser shows the stack of boxes containing syrup and water that feeds the dispenser. Recently Coca Cola developed a new soft drink dispenser and a new way to transport soft drink syrup. Notice the much smaller cassettes to the right of the "new" dispenser shown above. Read the three brief articles; Coca-Cola Innovation Sparks Supply Chain Revolution, How the Coca Cola Freestyle Dispenser Came to Be, Coca Cola Freestyle Think about this Think about how the change impacted the elements of LSCM. Answer the following questions; 1. What made this change possible? Was it new technology or innovative use of existing technology? 2. How do you imagine this change helps Coke be more competitive and more profitable? 3. How does the Freestyle dispenser affect each of the LSCM elements in the image (Yellow background) in the Supply Chain Strategy learning activity that preceded this learning activity? 4. How important was it for LSCM management to be a part of the development of this strategy? 5. Was this an example of a company strategy driving changes in the LSCM strategy? Was it an example of an LSCM technology innovation driving a change in company strategy. Was it an example of technology innovation that affected many aspects of the company, including LSCM? Explain your reasoning? These are the sorts of questions you should be thinking about and answering when working on the Zara paper and your individual paper. LSCM Strategy Example - Coca Cola Vending Coca-Cola TH The "old" way The "new" way We are all familiar with the soft drink dispensers that have been in most fast-food restaurants for several years. The picture to the right of the traditional dispenser shows the stack of boxes containing syrup and water that feeds the dispenser. Recently Coca Cola developed a new soft drink dispenser and a new way to transport soft drink syrup. Notice the much smaller cassettes to the right of the "new" dispenser shown above. Read the three brief articles; Coca-Cola Innovation Sparks Supply Chain Revolution, How the Coca Cola Freestyle Dispenser Came to Be, Coca Cola Freestyle Think about this Think about how the change impacted the elements of LSCM. Answer the following questions; 1. What made this change possible? Was it new technology or innovative use of existing technology? 2. How do you imagine this change helps Coke be more competitive and more profitable? 3. How does the Freestyle dispenser affect each of the LSCM elements in the image (Yellow background) in the Supply Chain Strategy learning activity that preceded this learning activity? 4. How important was it for LSCM management to be a part of the development of this strategy? 5. Was this an example of a company strategy driving changes in the LSCM strategy? Was it an example of an LSCM technology innovation driving a change in company strategy. Was it an example of technology innovation that affected many aspects of the company, including LSCM? Explain your reasoning? These are the sorts of questions you should be thinking about and answering when working on the Zara paper and your individual paper