Lululemon$$s value$-$creating strategy is best described by which of the following statements?

a$.$ Following a wholesale model allows Lululemon to minimize its costs.

b$.$ Following a diversification model allows Lululemon to offer numerous products to athletes.

c$.$ Following a vertical model gives Lululemon a margin structure that is beneficial.

d$.$ Lululemon has no specified value$-$creating strategy.

Question Content AreaFrom CEO Laurent Potdevin's comments, which of the following would be closest to Lululemon's mission?

a$.$ For the serious athlete, function over fashion.

b$.$ Focus on the fashion of athletics.

c$.$ Provide people with the components to live a longer, healthier, and more fun life.

d$.$ If you have a body, you are an athlete, and we have the clothes for you.

Question Content AreaThe "intersection of function and fashion" provides which of the following to Lululemon?

a$.$ Resources

b$.$ Competitive advantage

c$.$ Risk

d$.$ Hypercompetition

Question Content AreaWhich of the following of Lululemon's stakeholders would benefit most in financial terms from the margin structure that CEO Laurent Potdevin describes?

a$.$ Capital market shareholders

b$.$ Employees

c$.$ Customers

d$.$ Suppliers

Question Content AreaHypercompetitive environments are most common among global competitors, and Lululemon would fall into this category. Which of the following is a characteristic of hypercompetition that is an essential part of Lululemon's strategic management process?

a$.$ High barriers to entry

b$.$ A low$-$cost environment

c$.$ A monopoly on resources

d$.$ Successful innovation

Question Content AreaWhich aspect of strategic leadership is CEO Laurent Potdevin demonstrating in this video?

a$.$ Decision maker

b$.$ Communicator

c$.$ Implementer

d$.$ Innovative thinker