Lululemon's value$-$creating strategy is best described by which of the

following statements?

a$.$ Following a wholesale model allows Lululemon to minimize its

costs.

b$.$ Following a diversification model allows Lululemon to offer

numerous products to athletes.

c$.$ Following a vertical model gives Lululemon a margin structure

that is beneficial.

d$.$ Lululemon has no specified value$-$creating strategy.

From CEO Laurent Potdevin's comments, which of the following would b

closest to Lululemon's mission?

a$.$ For the serious athlete, function over fashion.

b$.$ Focus on the fashion of athletics.

c$.$ Provide people with the components to live a longer, healthier,