Lungelo is a winemaker and wants to trademark his brand of cabernet sauvignon wines. He wants to use the words "exceptional quality" and "handmade in Stellenbosch" in his trademark application. Sometimes the wine is made and bottled by hand in Stellenbosch, and other times it is made and bottled in Langebaan. 

You are required to argue whether Lungelo may register his trademark with the above descriptive words in terms of the Trade Marks Act, 194 of 1993.

Answer rating: 100% (QA)

Under the Trade Marks Act 194 of 1993 the registration of a trademark involves certain criteria and ... View the full answer