Lush Cosmetics is developing a program to get to know its castomers. Which of the following is ant a reason why luah Cosmetics needs to understand censumer burying behavior?

a$.$ Customers' reactions to marketing strategy can affect the firm's success.

b$.$ All customers are the same when it comes to buying belavior.

c$.$ It helps the marketer predict how consumers will respond to marketing strategies.

d$.$ The marketing concept stresses that a firm should know its customers.

e$.$ A firm should create a marketing mix that satisfies customers.