Question: Luxor Technologies Between 1 9 9 2 and 1 9 9 6 , Luxor Technologies had seen their business almost quadruple in the wireless communications
Luxor Technologies
Between and Luxor Technologies had seen their business almost quadruple in the wireless communications
area. Luxors success was attributed largely to the strength of its technical community, which was regarded as second to
none. The technical community was paid very well and given the freedom to innovate. Even though Luxors revenue
came from manufacturing, Luxor was regarded by Wall Street as being a technologydriven company.
The majority of Luxors products were based upon low cost, high quality applications of the stateoftheart technology,
rather than advanced stateoftheart technological breakthroughs. Applications engineering and process improvement
were major strengths at Luxor. Luxor possessed patents in technology breakthrough, applications engineering, and even
process improvement. Luxor refused to license their technology to other firms, even if the applicant was not a major
competitor.
Patent protection and design secrecy were of paramount importance to Luxor. In this regard, Luxor became vertically
integrated, manufacturing and assembling all components of their products internally. Only offtheshelf components were
purchased. Luxor believed that if they were to use outside vendors for sensitive component procurement, they would
have to release critical and proprietary data to the vendors. Since these vendors most likely also serviced Luxors
competitors, Luxor maintained the approach of vertical integration to maintain secrecy
Being the market leader technically afforded Luxor certain luxuries. Luxor saw no need for expertise in technical risk
management. In cases where the technical community was only able to achieve
percent of the desired specification limit the product was released as it stood, accompanied by an announcement that
there would be an upgrade the following year to achieve the remaining percent of the specification limit together
with other features. Enhancements and upgrades were made on a yearly basis.
By the fall of however, Luxors fortunes were diminishing. The competition was catching up quickly, thanks to major
technological breakthroughs. Marketing estimated that by Luxor would be a follower rather than a market leader.
Luxor realized that something must be done, and quickly.
In January Luxor hired an expert in risk analysis and risk management to help Luxor assess the potential damage
to the firm and to assist in development of a mitigation plan. The consultant reviewed project histories and lessons
learned on all projects undertaken from through The consultant concluded that the major risk to Luxor would
be the technical risk and prepared Exhibits I and II
Exhibit I shows the likelihood of a technical risk event occurring. The consultant identified the six most common technical
risk events that could occur at
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