Question: LUXURY TRENDFOLLOWER segment is the highest at 7 % , the one disadvantage that this segment has is . . . It has the smallest

LUXURY TRENDFOLLOWER segment is the highest at 7%, the one disadvantage that this segment has is ...
It has the smallest market size.
At 5,000, it only comprises 5% of the total market
With a small MARKET SIZE and low PURCHASE BEHAVIOR, why would anyone target this as a segment of interest?
Lia Golden
The growth rate at 7% is still the higher than any other segment.
With an average selling price of $70, there is solid profit potential.
There are probably fewer competitors targeting the luxury segment than other segments.
Using Market Research
LUXURY TRENDFOLLOWER segment is the highest at 7%, the one disadvantage

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