Question: LVMH could open different shops for its individual brands, with each store specializing in one brand, but all of them using the same proven business

LVMH could open different shops for its individual brands, with each store specializing in one brand, but all of them using the same proven business model to run the store. Similarly, LVMH could open a single luxury shop that carried only its brands, and carried products from all of its businesses. In either scenario, the company is taking advantage of a commonality in what value function?

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