M

$.$ Changing Things: New Products and Processes

Complete the following sentence with the correct term.

The GAP may adapt to changes in markets, technology, or competition with a $($technology change, product change$),$ innovating the kinds of clothing it offers to customers.

Management in Life

Denise$$s term paper for her marketing class deals with the product development process. Denise has decided to use some of her knowledge from her management class to write the paper, and she$$s collected a number of examples of different innovation strategies.

Which of the following examples involve a horizontal collaboration and open innovation strategy? Check all that apply.

A small team of Motorola engineers was able to develop the Razr phone because CMO Geoffrey Frost protected them and helped to keep their work secret, even from their colleagues.

Apple solicits iPhone applications from hundreds of different organizations. Some of the more unusual apps include one from a Massachusetts police department that identifies offenders via photos and another from iHandysoft that turns an iPhone into a carpenter$$s level.

Wieden$+$Kennedy is a Portland$-$based advertising firm that has a reputation for hiring the most creative people around. Who else could have come up with over $200$ advertisements for Old Spice in the space of $24$ hours?

Hallmark Cards sponsored a $$Your Greeting Card Competition$$ that encouraged people who don$$t work for the company to submit their ideas for new greeting cards to Hallmark.