$2.$ Changing Things: New Products and Processes

Complete the following sentence with the correct term.

Taco Bell and McDonald$$s are considering adding kiosks in restaurants for customers to place their orders. This will hopefully make the ordering process more efficient and increase accuracy.

Management in Life

Finn$$s term paper for his marketing class deals with the product development process. Finn has decided to use some of his knowledge from his management class to write the paper, and he$$s collected a number of examples of different innovation strategies.

Which of the following examples involve a horizontal collaboration and open innovation strategy? Check all that apply.

Apple solicits iPhone applications from hundreds of different organizations. Some of the more unusual apps include one from a Massachusetts police department that identifies offenders via photos and another from iHandysoft that turns an iPhone into a carpenter$$s level.

Hallmark Cards sponsored a $$Your Greeting Card Competition$$ that encouraged people who don$$t work for the company to submit their ideas for new greeting cards to Hallmark.

Wieden$+$Kennedy is a Portland$-$based advertising firm that has a reputation for hiring the most creative people around. Who else could have come up with over $200$ advertisements for Old Spice in the space of $24$ hours?

A small team of Motorola engineers was able to develop the Razr phone because CMO Geoffrey Frost protected them and helped to keep their work secret, even from their colleagues.

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