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Retailing & Omnichannel Marketing: Fit

You and Mona are hired as consultants to implement omnichannel retailing practices for Fit Life. You have worked with Mona on several other projects in the past, so you are excited to be working with her again.

Mona

$Hi,$ Rachel Toon. This is going to be an exciting project. Ready to get started?

From my initial research, it looks like we will need to address issues in multiple retail channels. In order to create an integrated customer experience, we will want all the channels

to be convenient for the customer.

to have the same pricing.

to have the same look and feel.

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