M3-1-Maslow's Hierarchy of Needs As you know, products are designed to satisfy the various needs and...
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M3-1-Maslow's Hierarchy of Needs As you know, products are designed to satisfy the various needs and wants of consumers, and some products may satisfy more than one need according to Maslow's hierarchy. Your Assignment 1. Choose three specific products, not services. Your product choices can be anything tangible such as clothing, laptop/tablet/cellphone, car, food, furniture, etc., but your choice must be specific. For example, avoid choosing a general category such as sneakers, car, or vitamins, or even Honda as these categories are too general. If you wanted to use Honda or any other car manufacturer, choose a specific Honda model such as Accord or Civic. 2. Visit the product or manufacturer's website for the specific product and provide the link. 3. Based on the information about the product from the website plus any advertisements that you may be familiar with, decide which of Maslow's five categories of needs the product is aiming to satisfy. Explain and support your answer. If the product can satisfy more than one need, which is often the case, limit your explanation to just the primary or most important need that the product satisfies. 4. What demographic segment is this product being targeted to? Explain your answer. Reminders Use one paragraph of explanation (in complete sentences) to answer each of the above questions for each of the three products you choose. (See example below). Use proper grammar, spelling, and punctuation. Proofread carefully before submission. Here is an Example: Product 1 1. Specific name of product 2. URL (web address) of product 3. Maslow's need that the product satisfies and why you think so 4. Demographic segment most likely to be interested in and would likely purchase this product. Explain your answer. Include the information above when discussing Products 2 and 3 M3-1-Maslow's Hierarchy of Needs As you know, products are designed to satisfy the various needs and wants of consumers, and some products may satisfy more than one need according to Maslow's hierarchy. Your Assignment 1. Choose three specific products, not services. Your product choices can be anything tangible such as clothing, laptop/tablet/cellphone, car, food, furniture, etc., but your choice must be specific. For example, avoid choosing a general category such as sneakers, car, or vitamins, or even Honda as these categories are too general. If you wanted to use Honda or any other car manufacturer, choose a specific Honda model such as Accord or Civic. 2. Visit the product or manufacturer's website for the specific product and provide the link. 3. Based on the information about the product from the website plus any advertisements that you may be familiar with, decide which of Maslow's five categories of needs the product is aiming to satisfy. Explain and support your answer. If the product can satisfy more than one need, which is often the case, limit your explanation to just the primary or most important need that the product satisfies. 4. What demographic segment is this product being targeted to? Explain your answer. Reminders Use one paragraph of explanation (in complete sentences) to answer each of the above questions for each of the three products you choose. (See example below). Use proper grammar, spelling, and punctuation. Proofread carefully before submission. Here is an Example: Product 1 1. Specific name of product 2. URL (web address) of product 3. Maslow's need that the product satisfies and why you think so 4. Demographic segment most likely to be interested in and would likely purchase this product. Explain your answer. Include the information above when discussing Products 2 and 3
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Product 1 Name Nike Airforce 1 07 URL of product httpswwwnikecomintairforce107shoetnM0q0DJ2739100 Ni... View the full answer
Related Book For
Management of Organizational Behavior
ISBN: 978-0132556408
10th edition
Authors: Paul Hersey, Kenneth H. Blanchard, Dewey E. Johnson
Posted Date:
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