M5 Case Group Assignment: "Issues and Recommendations"

Read All the previous Case Group Discussion posts

Complete: Use recordings in Individual Case Group Worksheets to integrate, synthesize, and as a group completes the following chart. (Click here to download in .docx format)

Share/Post: Upload your chart to the Issue and Recommendations Group Post.

Strengths	Weaknesses	Opportunities	Threats	Key Issues (3-4)	Recommendations for each issue

Case Discussion Prompts and Outcomes:

Prompts:

Use the Abells framework in Chapter 1 and evaluate the assigned companys mission statement. Suggest improvements, if necessary. If the mission statement is not available in the case write-up, look at the companys website and other online sources. If not available, draft a mission statement for the company.

Starbucks Mission: To Inspire and nurture the human spirit one person, one cup, and one neighborhood at a time. (Starbucks Mission)

Core Values of Starbucks: (from Starbucks website)

Creating a culture of warmth and belonging, where everyone is welcome.

Acting with courage, challenging the status quo, and finding new ways to grow our company and each other.

Being present is connected with transparency, dignity, and respect.

Delivering our very best in all we do, holding ourselves accountable for results.

We are performance-driven, through the lens of humanity.

Abells Model targets: (for the mission statement)

Who is the company's target consumer?

People of all ages and from different classes come and order from Starbucks. Workers on the go grab their morning cup of coffee along with a snack or something for breakfast. Students also get coffee before, after, and between classes to study, relax, or work on projects.

What function does the company provide the consumer?

A function that the company provides for the consumer is to provide is their ethically sourced coffee which consumers are willing to pay for. Their coffee gives them an energy boost and offers them a wide range of snacks. Starbucks has even added more health-conscious snacks to their menus because customers are more in demand of them.

How does the company provide that function with technology?

Starbucks sees its employees as a key part of its growth, helping the business grow and thrive through its customer service. Starbucks uses reinforcement learning technology to provide a more personalized experience for customers who use the Starbucks mobile app and implements a rewards program based on how many purchases consumers buy. Starbucks also offers furniture, tables, and seating for its customers. The ambiance attracts customers to drink coffee and is also provided with free Wi-Fi and charger plugs for their mobile devices and laptops.