Macy's is moving towards an automated, algorithm-based approach to help consumers figure out the proper size...
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Macy's is moving towards an automated, algorithm-based approach to help consumers figure out the proper size while shopping online, such as by looking at previous purchases and asking customers to enter various measurements. This algorithm has demonstrated some success in preventing customers from buying the wrong size by creating personalized recommendations, but it is not perfect. What form of technology is being used in this scenario? Macy's is moving towards an automated, algorithm-based approach to help consumers figure out the proper size while shopping online, such as by looking at previous purchases and asking customers to enter various measurements. This algorithm has demonstrated some success in preventing customers from buying the wrong size by creating personalized recommendations, but it is not perfect. What form of technology is being used in this scenario?
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Based on the information provided Macys is using a combination of machine learning and artificial in... View the full answer
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
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