Question: Macy's uses a ( n ) brand when it uses the same brand name for several of its own products. In contrast, General Motors, by

Macy's uses a(n) brand when it uses the same brand name for several of its own products. In contrast, General Motors, by using different brands for each car line, uses brands.
A) generic; family
B) family; individual
C) individual; generic
D) manufacturer; dealer
E) national; local
 Macy's uses a(n) brand when it uses the same brand name

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!