MADM 760 - Chapter 6: Writing assignment: please provide the specific type of external growth strategy among horizontal integration, related diversification, unrelated diversification, vertical integration, alliance. - NEED HELP TO IDENTIFY THE EXACT INTERGRATION ON THESE MERGERS

1. Target acquired Shipt, Inc., a leading online same-day delivery platform, for $550 million in cash towards the end of 2017 (Target Press Releases). Target stated that it 'will leverage its network of stores and Shipt's proprietary technology platform and community of shoppers to quickly and efficiently bring same-day delivery to guests across the country.... At launch, Target will offer same-day delivery of groceries, essentials, home, electronics and other products, while expanding the products offered over time. By the end of 2019, same-day delivery will include all major product categories at Target.'

Questions:

*What type of external growth strategy was used by Target in the above scenario? Briefly explain the reasons for your answer.

*What is the primary benefit that the above acquisition conferred to Target?

2. The Home Depot acquired The Company Store, a leading online retailer of textiles and home dcor products in late 2017 (The Home Depot Investor Relations). The CEO stated that 'The acquisition of The Company Store provides product development and sourcing capabilities to help us expand our online dcor business into broader categories across the entire home.'

Questions:

*What type of external growth strategy was used by The Home Depot in the above scenario? Briefly explain the reasons for your answer.

*What is the primary benefit that the above acquisition conferred to The Home Depot?