Main discussions from the lectures include: Business models and the scope of strategic decisions, Industry structure analysis (e.g., five forces), the resourcebased view, capabilities, and strategic options. Challenges in defining a business model and strategic intent in the digital era. The main aspects in which digital technologies have affected how firms define their business models, precisely the conception of value.how digital technologies have modified the way industries compete and their resources to sustain their competitive advantage by providing evidence Are digital technologies challenging the way firms can compete? The structure of the topic Introduction Conceptual and analytical frameworks Analysis Strategic options Conclusion