Maintaining Brand Consistency across Extensions:

a$.$ Consistent Brand Messaging: The brand's approach to ensuring consistency in messaging for new products. It involves examining how the brand aligned the messaging strategy with the core values and identity of the parent brand. This alignment could include the use of similar visual elements, taglines, or promises to maintain a cohesive brand identity.

b$.$ Consumer Perception and Brand Image: This section provides a detailed look at how the brand managed consumer perceptions and protected the existing brand image during the extension. This analysis involves understanding strategies such as communicating the extension as a natural evolution, emphasizing quality and innovation, and assuring consumers of the brand's commitment to excellence.Maintaining Brand Consistency across Extensions:

a$.$ Consistent Brand Messaging: The brand's approach to ensuring consistency in messaging for new products. It involves examining how the brand aligned the messaging strategy with the core values and identity of the parent brand. This alignment could include the use of similar visual elements, taglines, or promises to maintain a cohesive brand identity.

b$.$ Consumer Perception and Brand Image: This section provides a detailed look at how the brand managed consumer perceptions and protected the existing brand image during the extension. This analysis involves understanding strategies such as communicating the extension as a natural evolution, emphasizing quality and innovation, and assuring consumers of the brand's commitment to excellence.

$2.$ How did the beverage brand maintain consistency in brand messaging across product line extensions, aligning with core values?