Make a business plan

Students (in a group) will choose a particular business, which is completely new and

make a Business Plan for your chosen company or business.

First choose a business then you write about all the following parts:

The body of a business plan can be divided into FIVE distinct sections:

1) Description of the business

2) Management

3) Marketing

4) Operations

5) Finances.

Although there is no single formula for developing a business plan, some elements are common

to all business plans, which are summarized below.

Elements of a Business Plan

I. Cover Sheet

II. Executive Summary

III. Table of Contents

1. The Business (Description of the Business)

A. Summary

Business Concept Current Situation

Key success factors Financial situation/ needs

B. Vision

Vision Statement Milestones

2. Management

Management Team and their responsibilities

Name of the investors and their proportions

3. Marketing

A. Market Analysis

The overall market

Changes in the market Market Segments

Target market and customers:

Customer characteristics

Customer needs

Customer buying decisions

A. Competitive Analysis

Industry overview

Nature of Competition Changes in the industry Primary competitors Competitive products/ services SWOT Analysis:

Key competitive capabilities

Key competitive weakness

Opportunities

Threats and Risks

B. Strategy

Strategy Implementing Strategy

C. Products/ Services

Product/ Service description

Positioning of products/ services Competitive evaluation of products/ services Future products/ services

D. Marketing & Sales

Marketing Strategy Sales tactics Promotion Mix:

Advertising

Direct Sales

Promotions/ Incentives -- (i.) for clients; (ii.) for tradesmen.

Publicity

Trade Shows

4. Operations

A. Key Personnel

B. Organizational Structure

C. Human Resources Plan

(i). Job Analysis. (ii). Job Description. (iii). Job Requirements

D. Products/ Service delivery

E. Customer Service/ support

F. Facilities

5. Financial Data

A. Capital Equipment and Supply List

B. Profit and Loss Projection/ Statement; i.e.

Pro-forma income projections: Three (1) year summary/ projection.

C. Balance Sheet Projections

D. Break-even analysis

5. Financial Data

A. Capital Equipment and Supply List

B. Profit and Loss Projection/ Statement; i.e.

Pro-forma income projections: Three (1) year summary/ projection.

C. Balance Sheet Projections

D. Break-even analysis