Make a Marketing plan Students (in a group) will choose a particular business, which is completely new and make a Marketing Plan for your chosen company or business. First choose a business then you write about all the following parts: Although there is no single formula for developing a Marketing plan, some elements are common to all business plans, which are summarized below. Elements of a Marketing Plan Cover Sheet I. Executive Summary II. Table of Contents The Business (Description of the Business) Summary Business Concept Current Situation Key success factors Financial situation/ needs Marketing Market Analysis The overall market Changes in the market Market Segments Target market and customers: Customer characteristics Customer needs Customer buying decisions Competitive Analysis Industry overview Nature of Competition Changes in the industry Primary competitors

Competitive products/ services SWOT Analysis: Key competitive capabilities Key competitive weakness Opportunities Threats and Risks Strategy Strategy Implementing Strategy Products/ Services Product/ Service description Positioning of products/ services Competitive evaluation of products/ services Future products/ services Marketing & Sales Marketing Strategy Sales tactics Promotion Mix: Advertising Direct Sales Promotions/ Incentives -- (i.) for clients; (ii.) for tradesmen. Publicity Trade Shows Conclusion Important Instructions: 1. Referencing must be in APA (American Psychological Association) Styles 1. Use 8.511 Paper 1. Make 1 inch margin on the top, bottom, and sides 1. Use Times Roman Font, size 12 1. Double space the entre paper 1. Minimum 10 pages Note: Fundamentals of APA Citation

Note: i need minimum 15 pages