Question: Make a comparison table based on GE McKinsey Matrix or Boston Consulting Group (BCG) Matrix and do a critical analysis ( to determine where to
Make a comparison table based on GE McKinsey Matrix or Boston Consulting Group (BCG) Matrix and do a critical analysis ( to determine where to invest, to hold their position , harvest or divest ) of the following dimensions :- a) Industry Attractiveness score (3 business portfolios: Optical, Franchise, Food and Beverages) [15 marks] b) Business Strengths score (3 business portfolios: Optical, Franchise, Food and Beverages) [15 marks]
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