Make a dialogue between you and a client about the previous email that you have sent lately. As you are not hearing back from them, you would like to follow up by talk to them directly through phone call.

The email you have sent was that you telling them that for the months of July and August, you have a special offer on cocktail packages and as they are well established clients of yours, you will offer them a further discount of 10% if they are interested in using this special offer.

In the dialogue:

• Ask whether or not they think it is a good offer and elicit feedback from them.
• Make sure that you go through the details of the offer with them so that they have a fresh view of it. Sometimes, telling a client (use enthusiasm) makes a big difference.This will give you an idea of whether or not it can be a successful offer.
• Make the dialogue as short as 3 minutes phone call conversation.

The following points encompass the various components which you could concentrate on:

• Use effective and appropriate communication, including any customers with special needs
• Provide the services to the customers in line with organisational customer service standards and within designated organisational response times
• Advise on appropriate products and services
• Anticipate customer preferences, needs and expectations
• Offer extras and add-ons, and provide tailored and additional products and services, where appropriate
• Offer promotional services where appropriate in order to encourage repeat business
• Check the actioning of any special requests before customer delivery
• Liaise with team members and suppliers (as appropriate)
• Share customer information with team members (as appropriate)
• Seek formal and informal feedback from the customers on the quality of the service provided
• Update and maintain customer profiles as part of service delivery.