Make a formal report on Customer-driven Marketing Strategy & Developing Marketing Mix for a New Product. And the instruction are given in two picture.

Course Title: Marketing Management

Customer-driven Marketing Strategy \& Developing Marketing Mix for a New Product 1. Segmentation: Levels: Which level of segmentation are you going to select for your action plan? Bases: Which bases are going to use for developing segments? (Multiple bases can be used) 2. Targeting: Which segments are you going to target? Why? 3. Positioning: How will you position you product in customers' mind? Marketingmix/7Ps: 1. Product: Description of product 2. Price: Pricing method 3. Place/Distribution: Distribution channel 4. Promotion: Promotion tools(Advertising, sales promotion, personal selling, public relation, direct marketing, sponsorship, event marketing, etc) \& Media (Print/ Broadcast/ online/ other) 5. People: Employee recruitment, selection, training 6. Process: How the Product/service is delivered? 7. Physical evidence: Exterior, Interior, Other tangibles