PART A: Written Marketing Plan Project Scope: Please prepare a formal marketing plan by identifying an existing or new product or service that is produced from the country of your choiceinto an international market (Target Market/Country) where there is a potential market for your product or service you wish to sell in your chosen market. Each group will select their target market as only one country per group is allowed. Each group will consist of four members and each group must appoint a group leader. The business in question can be: A real business (for which you may or may nit be employed or contracted or the owner) A business that does not exist yet, but the student proposes to setup A fictitious business of your choice

Grading: The International Marketing Plan is marked out of 100 and constitutes 20% of your final course mark. DUE DATE: July 29th., 2022 Submission Format 1. Please submit your Project (International Marketing Plan) in The Google Classroom Assignment Drop Box which includes all Appendices and supporting documents. (Summer 2020 please submit electronically only) 2. The title page must contain: a. The name of the company (Your Company Name) b. The Product or Service c. The Target Market d. The Course Title (International Marketing) e. Professor Name f. Group Name & Group Number g. Date 3. The acceptable fonts are Times New Roman (No smaller than 11pt) and Ariel (No Smaller than 10pt). Line spacing must be 1.5.

Page Count The International Marketing PlanMUST NOT exceed 20 pages (Excluding title page, table of contents and appendices). Marks will be deducted if the written portion of your assignment exceeds 20 pages. Project Guidelines When writing your assignments I will be looking for several things, which you should keep in mind when developing your project: Please provide data from your sources in your sectionsand cite them as per APA requirements. The report must be structured in line with the Evaluation Criteria outlined below.

Evaluation Criteria 1. Executive Summary 10 Marks Summarize the content of your plan and the important aspects. One page is sufficient. An executive summary should be a standalone recap of the major elements of your report, and should, on its own, provide the reader with a solid understanding of the highlights and recommendations of the paper. An executive summary is NOT an introduction. 2. Description of Product or Service 10 Marks Describe the nature and use of your product or service; features, benefits, proprietary issues, required modifications (if applicable), etc. 3. Rationale for Selection of Country and/or Market 10 Marks Describe the target market you have selected. Explain why it is an appropriate market for both the company and the product or service you are offering. 4. Market Entry Rationale 10 Marks Describe your strategy to enter the chosen market. 5. Legal/Political/Cultural Impact 10 Marks Describe the legal, political and cultural factors that could impact your international marketing plan such as political stability and business climate, religion and culture, tax system, effects of tariffs, exchange regulations, packaging/labelling, etc. 6. Rationale for Pricing and Promotional Mechanisms 10 Marks Describe the targeted clientele and the marketing strategy to enter the chosen market. Describe the opportunity in terms of product, price, place, promotion, people and after-sales service.

7. Rationale for Logistics Mechanisms 10 Marks - In terms of shipping method and terms; outside resources, warehousing, distribution systems, methods used by competition etc. 8. Conclusion and Action Plan 5 Marks Transform and interpret the data presented in the plan, to describe the factors and strategies required for the success of the international business strategy. The plan of action would identify what needs to be done to anticipate and satisfy customer requirements profitably, specific to the target international market. You should use both quantitative and qualitative information to support the position taken. 9. Overall Format of the International Marketing Plan 15 Marks a. Pay attention to spelling and grammar. The plan must be clear and not lead to confusion. b. When using statistics or information from outside sources, please site as per APA requirements. c. The occasional use of pictures, tables or graphs is recommended (for illustration purposes) and helps with the visual appeal. Be sure to clearly indicate the source of each picture, table or graph.

10. Bibliography 10 Marks - Comprehensive and integrated bibliography using APA style, 6 th edition (will be in alphabetical order). Attach all articles/sources used for the report and organize them in the same order that they appear in the bibliography. 11. Appendices Aside from the body of your report, you are encourage to attach any appendices which are relevant to the information in the main report.