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3 Table of Content Page no 1.0 Executive Summary: 05 2.0 Introduction 05 2.1 About Akij Food & Beverage Ltd: 06 3.0 Methodology of Study 06 3.1 Primary Data 06 3.2 Secondary Data 06 4.0 Objectives of the Study: 07 4.1 Main objective 07 4.2 Specific Objective 07 5.0 Management process of akij food and beverage 07 5.1 Planning 07 6.0 Organizing 08 7.0 Leading 08 8.0 Controlling 09 9.0 Punishment policy 10 10.0 SWOT analysis 10 11.0 Recommendation 11 12.0 Conclusion 12 4 Il Grameenphone 7:15 PM @ 11% Report Writing MGT.... 1.0 Executive Summary: Akij Group emerged into the market more than fifty years ago. Founder and lifetime Chairman Late Mr Sheikh Akij Uddin started the business in the 1950s with only one product of cigarette naming Akij Biri. Akij Biri is one of the well-known units of Akij Group. Akij Food and Beverage started in 2006. Today AKIJ GROUP has over 18 business units in different sectors including tobacco, jute mills, cement, particleboard, housing, textile, ceramics, zarda, and match. The report is prepared on "An Analysis of management function implementation on Akij Food and Beverage". Akij Food and Beverage have a strong management structure. To maintain this large managerial line, Akij built a strong network all over the section. Moreover, Akij has specialized and skilled HR to run different strategies to capture a large number of shares. Akij Food and Beverage organize different and exciting promotional activities to maintain their current market share and capture other's share. In this case. Akij Food and Beverage got extra facilities because it is performed under the shadow of Akij Group which is one of the biggest groups of Bangladesh. The entire report is strategically divided into three parts, first part involves relevant and accurate information of the company Akij Food and Beverage Ltd (AFBL). Overviews of the parent company AKIJ GROUP. its business units, functional and operational units are also discussed. In the second part, we analyzed the AFBL's overview followed by SWOT analysis, Competitive analysis. The derived recommendation part of my research is also being compiled on this segment. 2.0 Introduction: Akij Food & Beverage is a unit of Akij Group. The company started its journey in 2006. The organization prepares snakes and beverages at national and international levels. AFBL is a project and it is a company of Akij Group. Fast-moving consumer goods (FMCG) are experiencing successive growth in our country and the beverage products are in a rich position. Thousands of thousand of beverages are being consumed every day. The local and foreign organization has created a competitive environment in the beverage market to meet demand and taste. The main product categories that are the core determines of our market and enlisted given below: Carbonated Soft Drinks (CSD): These products are usually called refreshing drinks. This concept was developed by the American pharmacist several decades ago. It is primarily eaten under the prescription of doctors, later it was time spent and changed to create general products for the general line. To creating different flavored drinks for refreshing the human body. Mineral Water: The use of natural water chemicals can be measure from pure water, healthful for human consumption. The company produces mineral water for them healthily. Fruit Juice: Natural fruits extracts are being procedure with various ingredients from a liquid condensed juice that can be consumed within a certain period of time. Energy Drink: The main addition of these products is that it provides power after consuming consumers. Water contains menials and carbon dioxide which provides energy to the human body. 5 body. 5 2.1 About Akij Food and Beverage Ltd: AFBL is a farm of akij group legendary figure in the industrial collection in Bangladesh. Around fifty years back late Sheikh Akij Uddin started his business journey with a simple starting and from small trading business. AFBL is now a famous name in food processing and marketing sectors concentrated on fruit juice, soft drinks, energy drink, fruit, clarified butter & dairy, drinking water, snacks & chips, cereal, fruit pulp, jam and jelly, fruit bar, confectionery and bakeries, culinary, spices and pickle, aromatic rice, products, etc. All of these divisions have new factories located same 50 kilometers outside of capital Dhaka in barbarian, Krishna Pura, Dharma, and has won the ultimate satisfaction of the customers by producing the best quality food products for all national and international consumers. This company is primarily involved in manufacturing various types of snacks and beverages. 3.0 Methodology of Study The primary method of this study starts from discussion with the HR managers to observe the core challenges and their influential factors. It resembles the idea of how the management system can be re-structure. 3.1 Primary Data Primary data is collected by online face to face interview with the AFBL officials who are responsible for the respective department information. Moreover, the collected data review system provides information about the actual scenario. 3.2 Secondary Data Secondary data is collected from AFBL official records AFBL Annual report Other published materials 6 7 of 13 4.0 Objectives of the Study: 4.1 Main objective: The main objective of the study is to find out the management strategy of the organization. 4.2 Specific Objective: To determine to find out the proper implementation of company plan. To find out the preferable motivational sector. To know what is the way of controlling the process. To know the preferable managerial sector. To find out how much employees are satisfied with the structure. To find out the structure perception towards newly developed. . 5.0 Management process of Akij food and beverage: Management is really centralized in Akij food and beverage. Although every employee is permitted to report to their direct supervisor and the supervisors are supposed to guide them and make decisions for them, all decisions are ensured by the top of the administrative authority. Akij Food and beverage follow a multichannel and cross-communication style. 5.1 Planning: One vital role of a company is making a plan to meet company goals and objectives. This involves allocating employee resources and delegating responsibilities, as well as fixing realistic timelines and standards for finishing points. Planning requires those in management roles to continuously inquiry on team progress in order to make small adjustments when it is necessary, while still maintaining a real picture of a company's larger aims and goals. AFBL: Mission, Vision, and objective: Mission: To be the market leader in the quality food and beverage sector noticing and satisfying the desire and needs of the community working in harmony with our customers, employees, and business partners. Vision: To be the leading food and Beverage brands excelling in product quality, social, technical, and marketing ingenuity and support to our customers through the skills and friendly commitment of our employees. Goal: To achieve market share, profitability, good business citizenship, and sustainable growth. 7 Goal: To achieve market share, profitability, good business citizenship, and sustainable growth. 7 Objectives: The main objective of the company is to increase the market share in related diversified Products in Bangladesh and to insure the vital customers of the quality and durability of the products. 6.0 Organizing: Each of the companies has its own directors who are the offspring of late Mr Sheikh Akij Uddin. And for each company, there is an assistant director and general manager accountable to the respective directors for their operations. The following departments: Finance and Accounts Dept Audit Dept Administration Dept Human resource (HR) Dept Purchase Dept Import and Export Dept Ad and Creative Dept IT Dept Transport Dept Are common for each of the enlisted twenty-seven companies and each department has individual sub-units working separately for all the companies. With all these, Akij Group has to turn out to be a gigantic industry that compiles various categories of business and is raging success towards every sector. Lately, Akij Group has captivated a huge venture in the beverage market of Bangladesh and has entered the market with the name AKIJ Food and Beverage Limited (AFBL). 7.0 Leading Leading consists of motivating employees and influencing their behavior to achieve organizational objectives. Leading focuses on managing people, such as individual employees, teams, and groups rather than tasks. Recognize great work: one of the most important factors that pay to employee motivation is how often their hard work is recognized. 70% of employees in Akij food and beverage say that motivation and morale would improve massively with an increased recognition from managers. Set small, measurable goals: Akij food and beverage has a different small section that has different targets some groups have production targets some have targeted consumers. Stay positive: Positive emotion helps to achieve the goal. Akij Food and beverage Itd behave positively with their workers for better production. Il Grameenphone 7:15 PM @ 10% Report Writing MGT.... Encourage teamwork: Teamwork is one of the greatest motivators. AFBL is arranging different shifts for better teamwork that helps Knowing that colleagues are their back and are their higher authorities is an amazing feeling. 8.0 Controlling: Regarding work hours: It's been found that employees do prefer working extra hours, only if they get an extra hour rate found in qualitative questioning. Regarding the payment: We can see that most of the employees think that their payment is "ok" or "average". Then the second highest employees find it as good. From the assembly until the merchandising of the AFBL's merchandise, many departments work interconnected, and that they are made public below: Production Department: This department handles the whole production method of AFBL's merchandise. Marketing Department: This department is split into four classes. Brand Dept: Develops the selling and promotional methods for AFBL's merchandise and executes them. Sales Dept: Forecast, Pursue, Co-ordinate and Monitor the whole nationwide sales of AFBL's merchandise. Sales force coaching Dept: Trains, pursue to figure, motivates and monitors the business department operating within the field for AFBL. Distribution Dept: Distributes consequently the ultimate merchandise from the works to the whole country's individual distribution points from wherever merchandise of AFBL are being sold to the shops. The following departments: Finance and Accounts, Audit, Administration, Human resource (HR), Purchase, Import and Export, Ad and artistic, and IT and Transport of AKIJ cluster conducts the department operation for AFBL to hold out and complete the division portfolio of Akij Food and beverage Ltd. 9 11 of 13 Threat: The unethical practice of the competitors, for example, tax violation, to reduce the price of the product Companies like Coca-Cola, Pran, and Pepsi to be operated as MNCs like Unleveled rather than the licensing owned by the local Bangladeshi company. Any new company introducing unique flavored refreshing drinks and having huge financial capabilities. More competitors in the FMCG sector. 11.0 Recommendation: General prospects from our studies, which may provide some recommendations and which may help improve, are the following: 1. Akij Food and beverage limited should come up with an agreement with workers to maintain some policies to produce the product. Firstly, the workers should maintain time. As a result, production will increase as well as the company will be ready to deliver. 2. An organization should maintain communication with the dealer points and ensure the supply of the capacity of store products is three times their daily demand. In this case, the company may add this point with their dealership contract. Even, the company should provide some financial support to existence dealers to moderate the storage capacity. Though it may seem large investment after one or two years it will reach economics of scale. 3. As the five-ton delivery van has no permission on running in Dhaka city after 10:00 pm to 6:00 am they should deliver the product at night at dealer point administrative authorities should arrange the proper supply chain, especially in Dhaka city. 4. Akij Food and beverage limited should develop a software system from where the company will be able to know about the current safety. On the basis of the information, the company will be easily updated themselves. On the updated information authority get easily and make a decision shortly. 5. The company should minimize the waiting time of worker's facilities. An increase in facilities of the factory may be one solution of decrease wasting time. Another solution may be the use of automation technology to facilitate, 6. An employee should train up with new distribution technologies to assure efficiency in the distribution process. 11 the distribution process, 11 12.0 Conclusion: AFBL is conducting its business with good status. It is developing over time. All the members, consumers well as retailers are satisfied with AFBL in terms of price, quality, and service. AFBL is successfully doing its business in Dhaka rather than in other districts. This report and survey really helped me to know regarding managerial structure, products and financial condition of this company. It helped us better correlate our theoretical knowledge with the practical domain. The administrative department of AFBL makes an intensive effort to build its strong management system. The reflection of the efforts could be seen from the strategic marketing communicational theme and brands like MOJO, SPEED, FRUTIKA, CLEMON, etc. All the ratios we took into consideration present that the company is doing very well over time. The pace at which AFBL is currently rushing will undoubtedly lead the company to peak the apex of success where the majority of the market shares will be held by the brands of AFBL. I will be closing our research report by stating that, being able to work with a company that is in the growth stage of the organizational life cycle (OLC) helped me to acquire huge of practical knowledge which will turn out to be a great support for our future strategy formulations and implementations achievements. 12