Make an implementation and contingency plan according to the report specially problem statement$-$Executive summary:

Ford Motor is one of the most reputed motor companies in the world with strong leadership and history. It was founded in $1903$ with the help of Henry Ford. In $1914,$ Henry Ford's $5$ dollar a day marketing strategy changed the concept of car selling business and after that, they did not look back. Throughout the last $120$ years of the journey, Ford went through different problems like recession, competitor pushback, legal issues, and different challenges. After $1993$ Ford started to lose control and faced loss after loss till $2007.$ For the last $12$ years, Ford has gone through different challenges such as leadership, management, quality, etc. Ford fought back every time and represented itself in a better version.

This research paper will examine the incident that happened in Ford between $1995$ to $2007$ and how they fought back, what kind of challenges they faced, and all the changes they made to increase the share price and market share.

Company Back background:

In $1896$ Henry Ford built his first quadricycle with a four$-$horsepower engine After $5$ years, Henry Ford defeated a top racer by using his $26-$horsepower engine and it was just the beginning of his reputation. In $1903$ Henry Ford started his Ford Motor Company with $12$ investors in July. Within $3$ months Ford Motor Company profited $$37000.$ In $1904$ Ford Motor started their first international plant in Canada with the hope to grab its market.in $1913$ to increase production, Ford Motor was the first company who established Auto production services. Later this year, Ford noticed that people's purchasing power should increase so that they could bear car expenses and retain more employees, so Ford started a campaign called, $5$$ per day wages with different benefits like lunch hours, reducing working hours and it was so successful that they immediately started to notice positive things. For World War $1,$ Ford's contribution can$$t be forgotten. Ford produced $38000$ Model T cars, $7000$ Fordson tractors, $4000$ airplane engines, and armed tanks to support the allies and after the war, they hired all the people who got hurt in the world war to support the economy. Within $20$ years, Ford started to dominate the whole car and motor industry by design, durability, price, and CSR activities. Ford was a symbol of assurance and reliability. In $1945,$ Henry Ford passed the presidency role to his grandson Henry Ford $2$ and he immediately started to bring positive change to the company. After becoming president, Henry for $2$ brought a few talented people on the committee and successfully launched a few luxurious models like Thunderbird $(1954),$ Mustang $(1964),$ and Edsel $(1958),$ Bronco SUV $(1965).$ After $1960,$ Ford started to emphasize its market expansion as brands like Toyota, Nissan, Honda, BMW$,$ and Mercedes were gaining popularity among the people. At that time Ford started to invest in the car racing segment and in $1966$ Ford won the Le Mans $24-$hour racing competition and was the first American company to win the Le Mans at that time. After $1970$ Ford started to expand in Europe due to the high demand for Mustangs and started to build Europe$-$friendly cars to grab the market. Ford started to struggle at the beginning of the $21$st century and they were in the bottom line of the position but they pulled it off. Ford changed the car industry in the USA with innovation, CSR activities, new models, and luxurious brands and Ford changed the culture in the USA of the car industry. Now Ford is known as one of the prestigious brands in the whole world.

Problem statement:

Ford Motor is one of the most reliable car companies in the world but in the late $20$th century they started to face a few challenges which led to consecutive losses year after year. In $1995$ Ford had a $26\%$ market share and after that, it started to lose market share in the car industry leading to huge net losses of $12\mathrm{.}6$ billion dollars and $6\mathrm{.}72$ dollars per share in $2006$ it was the biggest loss for Ford Motors. In $2007$ Ford had only a $14\mathrm{.}8\%$ market share and they were struggling to survive in the industry. Ford was losing money every possible way and A few reasons caused a massive decline in Ford Motor business.

Leadership: It is clear that due to the decision of the company leader, Ford has to face several obstacles. It is always the leader's responsibility to make decisions, create a vision, fulfill goals, maintain business strategy, and create the culture. Mr Nasser failed to maintain the vision of the company Nasser focused on consumerism instead of maintaining quality $($The Business,$2001).$

Management conflicts: Ford was maintaining bureaucracy in their decision$-$making process slowing down the entire decision$-$making process and it is hard to take a step$-$in bureaucracy management. Nasser was trying to maintain everything on his own and it created a huge mess $($The Business,$2001).$

Wrong Decision: To be an automotiv