Question: Make or Buy . A sudden increase in the demand for hard drives has left your company with insufficient capacity to meet demand. The company

Make or Buy. A sudden increase in the demand for hard drives has left your company with insufficient capacity to meet demand. The company has seen monthly demand from its retailers for its Hard Disk Drives (HDD) and Solid State Drives (SDD) increase (see chart). Your production process for each unit involves three steps: fabrication, assembly, and shipping (see chart). The company also has the option to obtain additional units from a subcontractor, who has offered to supply the given capacity of units per month in any combination of HHD and SSD models at the given charge. For this price, the subcontractor will test and ship its models directly to the retailers without using your production process. What is the maximum profit? How many of each type should you fabricate yourself, and how many should you buy from the subcontractor? Note that demand may or not be met to achieve maximum profit.

Monthly Hours Available

Hours/Unit (HDD)

Hours/Unit (SSD)

Demand

Subcontract Capacity

Fabrication

350

0.1

0.12

HDD

2215

Assembly

230

0.15

0.11

SDD

1512

Shipping

450

0.13

0.13

HDD+SSD

2282

In House

Subcontracted

HDD

SSD

HDD

SSD

Variable cost/unit

$75.00

$117.00

$79.00

$123.00

Retail Price

$82.00

$125.00

$82.00

$125.00

Break down the problem in the following way:

  1. Objective
  2. Decision Variables
  3. Data
  4. Constraints (include any formulae you use for calculations)
  5. Solution Summary: box the final answer

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