Question: Makerbots 3D printers require salespeople to carefully explain how the product works for different types of industries such as healthcare, transportation and architecture. Not only

Makerbots 3D printers require salespeople to carefully explain how the product works for different types of industries such as healthcare, transportation and architecture. Not only that, but the company offers different types of 3D printers which requires salespeople to specialize in specific products. Makerbot is using a ___________ and ____________ sales-force structure.

territorial and product

customer and product

customer and territorial

product and reciprocity

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