Making a good first impression with a customer is very important and useful. It is important because you only get one shot a making a good first impression. Most studies show that you only have less than 30 seconds to make an impression on someone (Forbes 1). Some even states that you only have seven seconds before someone makes a judgement about you. That is why it is important to make sure you really connect with the customer when you first meet. Why Is It Important to Make A Great First Impression?