* MAKING BUSINESS DECISIONS 1. Determining Information Quality Issues Real People magazine is geared toward working individuals and provides articles and advice on everything from car maintenance to family planning. The magazine is currently experiencing prob- lems with its distribution list. More than 30 percent of the magazines mailed are returned because of incorrect address information, and each month it receives numerous calls from angry customers complaining that they have not yet received their magazines. Below is a sample of Real People's customer information. Create a report detailing all the issues with the information, potential causes of the information issues, and solutions the company can follow to correct the situation. Determining Information Quality Issues Zip Middle Initial Last Name ID First Name Street City State Code 433 M J Jones 13 Denver Denver 87654 434 Margaret j Jones 13 First Ave. Denver 87654 434 Brian F Hoover Lake Ave. Columbus OH 87654 435 Nick H Schweitzer 65 Apple Lane San Francisco OH 65664 436 Richard A 567 55th St. New York CA 98763 437 Alana B Smith 121 Tenny DI Buffalo NY 142234 438 Trevor D Darrian 90 Fresrdestil Dallas TX 74532 2. Excel or Access? Excel is a great tool with which to perform business analytics. Your friend, John Cross, owns a suc- cessful publishing company specializing in Do It Yourself books. John started the business 10 years ago and it has slowly grown to 50 employees and $1 million in sales. John has been using Excel to run the majority of his business, tracking book orders, production orders, shipping orders, and billing. John even uses Excel to track employee payroll and vacation dates. To date, Excel has done the job, but as the company continues to grow, the tool is becoming inadequate