Making Infinity Computers Competitive Infinity Computers Inc. produces laptops, which it sells through direct mail companies under the Infinity name and in some retail computer stores under their private brand names. Infinity's products are not significantly different from competitors', nor do they have extra productenhancing features, although they are very price competitive. The strength of the company has been its CEO and president, George Anderson, and a highly motivated, loyal workforce. The firm's weakness is having too many employees and too great a reliance on one product. Recognizing that the strategies that initially made the firm successful are no longer working effectively, Anderson wants to reorganize the company to make it more responsive and competitive and to cut costs. The threat of new technological developments and current competitive conditions could eliminate Infinity. Critical Thinking Questions 1. Evaluate Infinity's current situation and analyze its strengths and weaknesses. 2. Evaluate the opportunities for Infinity, including using its current strategy, and propose alternative strategies. 3. Suggest a plan for Infinity to compete successfully over the next 10 years